Brief
A call, references, what we must not do. I don’t need a twelve-page deck. If you already know the tone, we start the same day.
About
Art direction
without a set.
I’m Alex, based in Berlin. I used to art-direct live shoots — beauty, fashion, still life. Now I build the same jobs digitally, from first frame to files you can hand to a client.
Most requests come with tight deadlines: a drop next week, a lookbook without travel, a film instead of a month with a producer.
You get a short series, not a hundred exports. We pick together; I don’t send the rest.
One light and one rhythm through the set. If a frame breaks the series, it’s not in the final.
Write me
Taking projects
How I work
Edit
More options internally, a short set in the end. We pick together.
Finish
Color, retouch, sensible file names. One or two rounds of notes, then delivery.
What I actually do
Where
- Campaigns
- Fashion
- Beauty
- Food
- Jewelry
- Lookbooks
- Motion
How
- Art direction
- Stills
- Motion
- Color
- Retouch
- Series edit
Tools
- Midjourney
- Flux
- Kling
- Runway
- Seedance
- ComfyUI
- Photoshop
- After Effects
Who it’s for
Brands that already know the tone. Small teams without a studio week. Editors who need a cover and four plates, not a moodboard that lives in a chat for a month.
Write meWho it’s not for
- A hundred options by morning
- Endless revisions in chat
- Make it look like that viral still
- I don’t know what I want — surprise me